Meet the GERMAN-speaking market

face-to-face... without travelling to GERMANY

Showcase your Africa product on an interactive roadshow and virtual fam trip

Build your 2021 recovery plan now with 

You couldn't meet the German-speaking trade at ITB Berlin.

And the European operators have not been able to travel to any of the tradeshows in Africa this year. 


So how do you get your business back on track for 2021?

The Show Must Go ONline!

Africa Showcase has created a strong tradition with our annual visits to Mitteleuropa (Germany, Switzerland and Austria), developing a significant following with the  trade.  We've had a fantastic relationship with Travel Advance since 2010 and can trust that our market experts have their finger on the pulse!


The showcase will take place online in November 2020, with some exciting new features that are now possible in a virtual world.

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Widest Reach of Africa Buyers
Create a Virtual Experience
Introduce Your Enthusiastic Team

In every crisis there is an opportunity!

Our partners conducted a recent survey with over 900 travel agents and tour operators, with most respondents based in Europe. African suppliers and tourism boards can definitely take advantage of these findings:

Operators and agents have used the last few months to focus on new product design, training programmes and adapting their business model
53% of distribution partners across the globe are very likely to contemplate DESTINATIONS not previously offered
Almost half of the respondents are very likely to consider HOTELS & RESORTS not previously offered
40% of respondents are very likely to consider SUPPLIERS they have never worked with before

Mitteleuropa continues to be the economic powerhouse of Europe and a major contributor for tourist arrivals to Africa. Germany is traditonally the third biggest spender of overseas tourism in the world (after USA and China), with 78% of the population travelling.

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Market Insights

'There are signs that the market here is up for grabs in 2021 and I do implore on you to continue engaging with the travel trade in Germany and Switzerland. The situation in Europe is one of the better places to be in the world at the moment; things are quite close to being normal.’

Paddington Tucker, Travel Advance

Expanded Reach
Meet buyers from Germany, Switzerland and Austria
Our physical roadshow in Europe is usually limited to 3 major cities. But now we're opening up our database across German-speaking Europe, giving you exponential reach, to invite even more Africa specialists who previously couldn't participate.  
Did you know? 87% of luxury bookings in Germany go via either a boutique tour operator, who is our main target at Africa Showcase, or a bespoke travel agent.  Pre-Covid, Germany and Switzerland had over 350 small tour operators who specialise in Africa and while some companies have been affected, there is still huge passion for selling Africa.  
Create a Virtual Experience
Showcase your property from your property


Get out of the office and on location! Conduct the roadshow from the place that shows off your product the best - whether that's an iconic view of the property, inside an opulent suite or having drinks by the waterhole!

Introduce more of your team
Not limited by number of presenters

Our physical roadshow had limited you to only your sales and marketing people presenting ... not anymore! Why not include your charismatic doorman, witty ranger or exuberant chef - bring the characters of your product front and centre to highlight your USP.

We were thinking outside the box when we realised everything you need is INSIDE THE BOX. Now your trusted device - your laptop, your phone - is the most powerful tool you have to connect with buyers this year.


The format for the online roadshow will be the 'tried & tested' pre-scheduled meetings that have worked successfully in the market for several years. Our business matchmaking team has an enhanced system that effectively matches buyers to you based on their profiles. You also have an opportunity to select buyers that are most suitable for you.


See you online!

11 - 12 November 2020

What previous participants say...

THE BLUE TRAIN

We should have done this roadshow a long time ago.

What I love about this format is that it is very intimate. You really get to know your buyers and your buyers really get to know you. I am optimistic that we will grow the German market through this initiative. The excitement that I received and experienced from the buyers is just overwhelming.

SECLUDED AFRICA

I am based in Europe, so I am regularly going around selling Africa and my products. Despite the German market being knowledgeable about Africa and us already having quite strong relationships, being at Africa Showcase has cemented these relationships and opened new doors.

Highly recommended!

TRAVEL CONSULTANTS INTERNATIONAL

Best organised roadshow in Germany!

It has been great again like last year. It was very productive, I saw sixty people in three days (my voice is almost gone). It was great to use this platform for Natural Selection and Rare Earth Retreats and I will be back next year with one of my other clients. 

START YOUR RECOVERY PLAN NOW

+27 11 431 4126

ideas@africashowcase.travel

Johannesburg, South Africa

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